Adweek (23 May 2016)

Assessment: The all-new Adweek positive aspects information and knowledge for advertising, media and advertisements pros that you simply can’t locate at any place else. every one factor comprises profiles and interviews with best newsmakers, reviews of scorching advert campaigns, the newest tendencies in print, electronic and advertisements and lots more and plenty more.

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Extra resources for Adweek (23 May 2016)

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52 MAY 23, 2016 | ADWEEK THE BEST WAY TO PREDICT YOUR FUTURE IS TO CREATE IT – Abraham Lincoln Congratulations to CP+B's Lori Senecal, and cheers to all of the Great Talent honored in this Year's Power List. T H E P O W E R L I ST whose friends and family just don’t understand how rad it is to work at GE. 6 billion Employees: 42,000 Powell, 61, is following the same recipe as other global food providers, vowing to remove artificial flavors and colors from General Mills’ cereal products. He made sure parents got the message by launching an animated campaign last summer via McCann and production studio Buck.

Our consumers are the boss, and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars,” Reid says. Given the changing nature of the marketplace, with buyers demanding natural and healthier choices more than ever, observers view the strategy as an essential ingredient for the long-term success of iconic treats like M&M’s, Skittles, Snickers and Combos. 1 billion Employees: 127,000 Last quarter, J&J overcame currency headwinds to deliver top- and bottom-line growth, with Gorsky, 56, boosting 2016 sales projections by $400 million.

GroupM also got acquisitive, bringing innovative digital agency Essence into the fold, as well as Greenhouse Group, a data-driven marketing company. In a move that further underscores Gotlieb’s commitment to data and programmatic, Brian Lesser, who had run tech-focused division Xaxis, was upped to CEO of GroupM North America. Meanwhile, advanced TV unit Modi Media inked a deal with Cablevision to buy upfront inventory on an addressable (read: household) level, paving the way to the future. S. Agency of the Year continues to deliver results and attract new accounts from Bacardi to Barbie.

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