By Li Zhang
An exploration of the function of the scoop media within the improvement of EU-China family members after the top of the chilly struggle, this e-book presents empirical facts to aid what Nye and Anholt have argued: that branding a country’s photograph is tender strength. the writer examines the character of ecu Union and China insurance in chinese language and eu information media respectively and explores how the economics, politics, and journalistic perform interaction in shaping the assurance. in accordance with this research, the writer delves into the connection among the inside track media and their international coverage towards one another when it comes to either the overall course of policy-making and the coverage in a particular factor sector. together with not just content material research of media assurance, but additionally has first-hand interview fabrics with the officers keen on the decision-making technique and the newshounds considering reporting the european and China, the e-book sheds mild at the approach during which the media build the post-Cold warfare global and consequently play a job in remodeling foreign relations.