Consuming Sport: Fans, Sport and Culture by Garry Crawford

By Garry Crawford

Consuming Sport deals a close attention of the way activity is skilled and engaged with within the daily lives, social networks and shopper styles of its fans. It examines the approaches of changing into a activity fan, and the social and ethical occupation that supporters stick to as their involvement develops over a life-course.

The book argues that whereas for plenty of humans recreation issues, for lots of extra, it doesn't. even though for a few recreation is important in shaping their social and cultural identification, it's always ate up and skilled through others in rather mundane and daily methods, during the media photographs that encompass us, conversations overheard and within the garments of individuals we go by.

As good as constructing a brand new idea of recreation fandom the e-book hyperlinks this dialogue to wider debates on audiences, fan cultures and shopper practices. The textual content argues that for much too lengthy attention of game enthusiasts has fascinated about remarkable different types of help ignoring the myriad of how during which game may be skilled and ate up in way of life.

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Extra info for Consuming Sport: Fans, Sport and Culture

Sample text

24 Part II: Studying sport fans All three forms of audience have their origins in different historical periods. The simple was the dominant form in the pre-modern period, while the mass audience has its origins in the development of mass media in the early to midmodern period. The diffused audience is a phenomenon of a media saturated late-modern period. However, all three forms of audience can be found in contemporary society, and the spectacle/performance paradigm presents an attempt to understand the relationship that exists between these.

Fans are sometimes seen, as in the work of Adorno (1991), as powerless dopes who are exploited and dominated through their use of popular culture by the ideology of society's ruling classes. Elsewhere, such as in Hall (1980), fans and audiences are seen as potentially resistant to the dominant ideology, while others such as Fiske (1989a, 1989b) see a far greater opportunity for audiences to re-appropriate popular culture and use this to empower their resistance. Moreover, Abercrombie and Longhurst's (1998) characterization of audience research into three paradigms hinges particularly upon various theorizations of social power.

Part II Studying sport fans 2 Conceptualizing sport fans This chapter considers the major arguments and trends within the existing literature on audiences and fan culture. The main focus of this chapter will trace the tradition of these theories and critically consider their applicability to sport audiences, beginning with the question of what constitutes a fan? The debate then moves on to consider the paradigm shift towards the consideration of the diffusion of spectacle and performance in everyday life, which Abercrombie and Longhurst (1998) suggest is occurring within the literature on audiences.

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