By Ian Jones
Illustrated with sport-related case-studies, this name offers such issues as qualitative and quantitative examine equipment, study layout, literature reports, moral matters in examine, and learn suggestions. it really is appropriate for college kids venture a dissertation or examine venture as a part of their studies.
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Extra info for Research methods for sports studies
13 Some of the things you may include in such a diary are: 1 2 3 4 5 Summaries of your meetings with tutors/supervisors. Ideas relevant to the research, for example in terms of potential information sources, or possible directions for the research. Problems that have arisen, and ideas as to how to deal with such problems. Short and long term objectives. General thoughts about the research process. FURTHER READING Rather than suggest any particular reading for this chapter, the activity above should be sufficient.
G. content analysis The researcher is the data collection instrument Associated with the interpretative approach Generally inductive research traditions CASE STUDY APPLYING QUALITATIVE TECHNIQUES IN SPORT MARKETING Smith and Stewart (2001) have noted that qualitative research is underutilised in the field of sport marketing, suggesting that this may be due to uncertainties about the methods by which qualitative data is collected and analysed, compared with the transparency, conciseness and clarity of quantitative data.
This stage considers more than just the practical methods of collecting data, such as choosing questionnaires or interviews, but also a number of broader issues. The typical issues considered by the researcher might include: ■ ■ ■ ■ ■ ■ What overall research design should I use? Will I, for example, use a cross-sectional, experimental or longitudinal design? Will I need to collect primary data, or will there be suitable secondary data to use? What methods, for example interviews, questionnaire surveys and so on, will be the best ones to collect the primary data?